We talk so much about how finding and retaining people as the ultimate challenge we have today. They are our key assets and the market is tight. So the question is what are we doing about it from our first contact to the last time we spoke with them? What are we doing every day to attract the best and keep the best? And we need to ask ourselves whether we have shown appreciation for our resources and whether they know it.

Attracting resources nowadays is hard due to the competition of other organizations and the ability for those resources to check out our organizations from social media. Do many organizations have a strategy to project a positive image of the organization or are we taking a chance? What do we want that image to be? Someone interviewed with me last year and they said they had read what could be seen as ‘negative’ comments on line about the organization but it fitted into the narrative that we were going through Change and that is what excited them.

What are people finding on our websites? Again does it convey what we want?

More to come as I write about the initial meet and greet and how to attract them with that first meeting…